Planning. Preparation. Process. That’s how we deliver thoughtful, top-level design communications. At every stage, we have detailed procedures in place to ensure an on-target approach.
By generating an initial creative brief that outlines project goals and design considerations, we can take into account key messaging points, target audiences, and content distribution, as well as any print, web, app, or integrated media strategies.
Each step of the process is tracked, and we record all production milestones, client approvals, and critical deadlines. For large or ongoing projects, we update in-house style manuals to ensure consistent brand implementation.
We provide a client-specific, password-protected FTP site to ease large file transfers. We also maintain Box and Dropbox accounts.
Accuracy is critical to a project’s success, and we proof all edits and changes in-house. Before uploading files for online projects, we test functionality and responsive size variables on multiple screens and operating systems.
Task progress, labor hours, and expenses are all tracked through our Filemaker database software. Budgets are monitored continually, and any new scope of work costs must be approved by clients in advance.
We generate calibrated, inkjet color proofs and check for accurate color balance using a separate, industry-standard 5000K lighted viewing area.
Just in case, we maintain multiple, rolling backup systems, including an automatic server backup several times a day. Each night, our most current files are also backed up to the Cloud.
Finally, we employ spyware detection software, and all of our systems are password-protected.
Design and Marketing Communications for Print and Digital
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