Principals

Compelling design. Meticulous execution. Exceptional service. We love what we do, but it's our dedication to meeting our clients' goals that has enabled our long-term success.

Portrait of Lauren Lauren Groff

President and Owner

Lauren specializes in strategic brand development, art direction, and project planning / coordination. She also manages the overall operations of the company. Under her guidance, Groff Creative staff maintain a balance among the priorities of creative design, high-quality execution, cost-effective budgets, and timely delivery. Lauren holds a Bachelors of Science in Graphic Design and Advertising from Cornell University.

Portrait of Jay Jay Groff

Vice President and Creative Director

Jay oversees the creative and technical aspects of all firm assignments. He is also a hands-on director who takes the lead on selected projects. Jay focuses on providing inspired solutions that clarify key marketing messages and support our clients' goals. His imaginative thinking and exacting standards have contributed to a diverse array of visual communications. Jay has a Bachelors of Fine Arts in Graphic Design from Carnegie Mellon University.