Principals

Lauren S. Groff, President and Owner, has 24 years of experience in the design, art direction, and marketing of all types of graphic design materials. She has directed in-house design departments at The University of Maryland University College, the National Association of Manufacturers, and several private marketing communication firms. Under her guidance, the studio staff maintain a balance among the priorities of creative design, high quality production, cost effective budgets, and timely delivery. Lauren specializes in art direction, business development and project planning/coordination and manages the overall operations of the company.

Jay M. Groff, Vice President and Creative Director, has spent 28 years in the graphic design industry directing a wide spectrum of corporate communications and strategic marketing projects for such diverse clients as the Mortgage Bankers Association of America, Pepco, Marriott Corporation, National Air & Space Museum of the Smithsonian Institution, and The Nasdaq Stock Market, Inc. He has a reputation for producing innovative design solutions that couple sophisticated concepts with results-oriented expertise. A talented instructor as well, he has taught classes in design methodology and typography at the Corcoran School of Art, George Washington University, and the Smithsonian Institution. While Jay primarily oversees the marketing, creative, and technical aspects of all studio assignments, he also functions as a hands-on director who regularly enjoys the role of lead designer on selected projects.

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