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Corporate Background and Capabilities
AWARD-WINNING WASHINGTON AREA FIRM
As
an award-winning Washington area graphic design firm for 15
years, Groff Creative, Inc. has established a reputation for
achieving innovative solutions through careful analysis and
creative thinking. Our clients range from international corporations
to membership-based organizations to prestigious institutions,
and our full-service scope of capabilities is correspondingly
broad.
COMPREHENSIVE EXPERTISE
We
contribute comprehensive design expertise for virtually every
type of printed communication, including annual reports, books,
magazines, educational campaigns, brochures, special event
promotions, marketing collateral, posters, newsletters, and
print advertising. Oftentimes, we also provide logo and identity
development and/or Website design in support of an overall
branding effort.
OUTSTANDING QUALITY AND PERFORMANCE
Operating
as a woman-owned small business, we seek to distinguish ourselves
by combining outstanding quality and performance with conscientious,
personalized service. Our customers value our responsiveness
as much as our talent, and many of our new contacts are referred
to us by current clients. Substantial up-front planning, the
ongoing exchange of objectives and ideas, and close contact
with our clients throughout every stage of a project’s
development all add up to an integrated team approach that
leads to the best possible outcome.
BIG PICTURE MANAGEMENT
We
have an exceptional ability for managing the creative process—maintaining
flexibility, offering options, and considering all the critical
details—while never losing sight of the big picture.
Our seven-person staff enables us to take on complex, multiple-component
design and marketing projects while preserving ease of communication
and direct client to designer contact. In this manner, we have
developed and maintained long-term relationships with such
discerning clients as the Smithsonian Institution, the University
of Maryland, the Jack Kent Cooke Foundation, Watson Wyatt Worldwide,
the Mortgage Bankers Association of America, Strayer University,
World Wildlife Fund, PG&E National Energy Group, the National
Education Association, and many others.
EFFICIENT PRODUCTION PROCESS
In
today’s market, many organizations are especially challenged
to deliver effective communications with limited funding. Our
clients depend on us to make the best use of tight resources
and budgets. All aspects of a project’s target goals,
design considerations, and distribution needs are evaluated.
Our many years of print coordination ensures an efficient production
process, and our in-depth technical knowledge allows for the
execution of clean, complete electronic files. Sensitive to
environmental concerns, we often specify soy-based inks and/or
waterless printing, and we can recommend tree-free paper stock
alternatives as well.
IMPRESSIVE RESULTS
Groff
Creative principals, Lauren and Jay Groff, are highly regarded
in the industry for their track record of impressive performance
in conceptual graphic design development and implementation.
Along with our staff, we have advanced proven strategies to
encourage a results-driven process and a successful end product.
We are eager for the opportunity to apply our knowledge, talent,
experience, and enthusiasm to your next design project.
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