View Descriptions Below | Logos

The World Bank
PROGRAM IDENTITY
Logo design for The World Bank’s Leaders in Urban Transport Planning (LUTP). Multi-layered graphic elements refer to various program facets, such as the need for integrated mobility planning in urban transport, program participant leadership, and differing population needs across the globe.
Evolution Strategies
CORPORATE BRANDING
Brand developed for a communications consulting firm that helps organizations utilize websites, new media, and social networking opportunities. The logo reflects the company’s core attributes of accessibility and innovation.
Harkin International Disability Employment Summit
PROGRAM LOGO
The Summit promotes disability inclusion in the global workforce. The logo reflects the importance of bringing together various change agents to develop a coordinated, interconnected strategy.
Greenhorne & O'Mara (G&O)
CORPORATE BRANDING
Developed as the cornerstone of a comprehensive brand redesign for G&O, the new logo serves to update and revitalize their corporate image. The clean lines of the logotype and the incorporation of the plus sign reference the technical engineering services offered by the firm.
Microfinance Opportuntities
FINANCIAL EDUCATION PROGRAM BRANDING
Branding for a microenterprise resource center that targets individuals in developing countries. The program logo was designed to portray optimism, economic process, and financial growth.
MetroVoiceMedia
CORPORATE BRANDING
Logo created for an audio-visual production company. Sound wave graphics and a bold initial “M” define the identity and reinforce capability and service areas.
Bread for the City
PROGRAM LOGO
Bread for the City serves Washington, DC’s, low-income residents. This supportive program helps women achieve overall wellness to foster strength and positive change. The logo reinforces this mission by depicting confidence and vibrancy.
American Psychiatric Association (APA)
PUBLIC EDUCATION CAMPAIGN LOGO
Developed for APA's public education initiative, a contemporary rendering of the traditional medical staff is combined with sophisticated typography and served as the basis of a comprehensive community outreach effort.
The International Consortium on Combating Wildlife Crime (ICCWC)
ORGANIZATION IDENTITY
ICCWC supports national wildlife law enforcement agencies in their work to reduce wildlife crime. The consortium’s logo references the collaborative effort needed to address this worldwide issue.
Victor O. Schinnerer & Company, Inc.
CORPORATE BRANDING
Logo created for an insurance underwriting firm. Design incorporates an abstract “S,” for Schinnerer, and established the brand color palette used to kick-off an extensive advertising campaign.
TTi Technologies, Inc.
CORPORATE BRANDING
Corporate identity created for a database security management firm. Conceptual imagery illustrates a security “wall” designed to protect data from loss, corruption, or unauthorized access.
National Business Group on Health (NBGH)
ORGANIZATION LOGO
Designed for a national health policy nonprofit, the logo visually reinforces the group's strong Washington, DC, presence, and the "layering" graphic reflects the organization's many institutes and initiatives.
Association for Research in Vision and Ophthalmology (ARVO)
ANNUAL MEETING LOGO
Colorful imagery created to support meeting theme, “The Aging Eye.” Logo references the four major disease categories and frames the eye with a symbol of the double helix. A secondary meeting theme focused on gene therapy.
Association for Research in Vision and Ophthalmology (ARVO)
ANNUAL MEETING LOGO
Annual meeting logo designed to communicate a forward-looking agenda that reinforced the meeting theme, "Eyes on Innovation." The logo illustrates the concepts of transformation, progress, and new solutions.
American Association of Child and Adolescent Psychiatry (AACAP)
ANNUAL MEETING LOGO
Annual meeting logo emphasized San Francisco location as a means of encouraging high attendance. The iconic Golden Gate Bridge is depicted in eye-catching red and black.
American Association of Child and Adolescent Psychiatry (AACAP)
ANNUAL MEETING LOGO
Destination-focused logo features Toronto's world-famous CN Tower, set off by a background image of the Canadian maple leaf. Strong, bright colors established the brand palette for all visual components.
Mortgage Bankers Association of America (MBA)
ANNUAL CONVENTION LOGO
Memorable annual convention logo incorporates the well-known Boston Commons swans. Distinctive imagery helped to recruit attendees by emphasizing the city's many attractions.
Maryland-National Capital Park and Planning Commission
WATKINS REGIONAL PARK LOGO
Imagery features the park's varied public amenities, combining illustrations and type in a colorful, fun, and well-balanced composition.
The Fourth Presbyterian School
COLLEGE PREPARATORY SCHOOL BRANDING
Symbolic logo created for a church-sponsored school that depicts traditional religious elements arranged in an asymmetrical, contemporary manner.

Groff Creative

Design and Marketing Communications for Print and Digital