Groff Creative | Portfolio: Program and Special Event Logos
MicroFinance Opportunities • Financial Education Program logo
National Centennial of Flight Commission Campaign Logo
Commemorative logo designed for congressionally-mandated commission honoring the anniversary of one hundred years of flight. Logo portrays the original Wright Flyer and will function as the official campaign image used to coordinate international, national, and regional Centennial of Flight events. Usage includes a broad range of promotional and merchandising applications.
The Fourth Presbyterian School
Symbolic logo created for church sponsored school, dedicated to inspiring traditional values and education within a faith-based environment. Simple, clean imagery was designed using traditional religious elements combined in an asymetrical, contemporary manner.
HUD Office of Fair Practices • Fair Practices Program
Engaging and descriptive logo imagery developed for the Office of Fair Housing at HUD. Used to promote fair housing availability to all consumers, regardless of race or ethnic origin. Logo reproduced on all conference materials, conference signage, and educational brochures targeted to the general public.
National Air and Space Museum • Educational Services
Student-friendly, colorful logo designed as foundation for branding strategy adopted by the Educational Services department of the National Air and Space Museum, Smithsonian Institution. The four quadrants of the image portray the four main areas of flight: spaceflight, winged flight, vertical flight, and lighter-than-air flight. Used on all printed materials and Website pages.
National Investor Relations Institute • Senior Roundtable
Sophisticated logo designed for the National Investor Relations Institute. Supports member recruitment for adjunct organization that targets senior-level practitioners in the investor relations profession. Elegant visual symbol applied to membership package, stationery, and conference materials.
National Air and Space Museum • Cosmic Voyage Film
Exciting logotype created for major IMAX® film launch that depicted a simulated trip through time and space. Film screened at the National Air and Space Museum, Smithsonian Institution, and many other prestigious locations worldwide. Logo adapted to promotional and marketing materials, advertising, and box office signage.
Maryland-National Capital Park and Planning Commission • Watkins Regional Park
Illustrative logo developed for Watkins Regional Park, Prince Georges County, Maryland. Imagery depicting the park's many amenities is portrayed in a colorful and well-balanced manner. Logo established park identity and is used on all signage, brochures, stationery materials, advertising, and special event promotions.
Smithsonian, National Air and Space Museum • 25th Anniversary Celebration
Special event logo created to commemorate the National Air and Space Museum’s 25th anniversary celebration. Simple, clean imagery was designed to be compatible with required standard Smithsonian logo usage.
Mortgage Dynamics SMarT Software
Conceptual logo created for secondary marketing software product developed and distributed by Mortgage Dynamics, Inc., a leading mortgage industry consulting firm. Innovative use of chess symbols conveys strategic nature of the software product. Used on product packaging and print advertising.
Smithsonian Institution • Voyage: A Scale Model Solar System Exhibit
Sophisticated, conceptual logo implemented in the fall of 2001, with the opening of an exciting outdoor Smithsonian mall exhibit. Logo designed to suggest the scale relationships among the various planets in the solar system.
The Learning Center for Real Estate Finance • Program Logo
Descriptive icon created for continuing education program in the real estate finance sector. Home and office building imagery, incorporated into "mortar-board" graduation cap, reinforces program theme. Logo applied to all course materials, marketing brochures, and advertising.
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