Groff Creative | Portfolio: Corporate and Convention Identity

 

National Business Group on Health

Association for Research in Vision and Ophthalmology (ARVO) • 2008 Annual Meeting Logo

Evolution Strategies • Corporate Identity

TTi Technologies, Inc. • Corporate Identity

 

Corporate identity created for newly launched database security management firm. Conceptual imagery illustrates security “wall” designed to protect data from loss, corruption, or unauthorized access. Identity expanded to Website and all other communications.

 

[Top]

American Psychiatric Association • Campaign Logo

 

Progressive new identity designed for the American Psychiatric Association's public education campaign initiative. Contemporary rendering of traditional medical symbol (the staff of Aesculapius) is combined with sophisticated typography to serve as the basis for a comprehensive branding effort.

 

[Top]

MetroVoiceMedia • Corporate Branding

 

Distinctive logo created for expanding audio/video production company. Sound wave graphics and bold initial "M" define new identity and reinforce capability and service areas. Logo used on all corporate collateral materials.

 

[Top]

Victor O. Schinnerer & Company, Inc. • Corporate Branding

 

Contemporary logo created as a separate brand identity for an insurance underwriting firm owned by a large parent corporation. Dynamic design incorporates an abstract “S” relating to the Schinnerer company name and establishes the brand color palette used to kick-off extensive public relations and magazine advertising campaigns.

 

[Top]

E.J. Krause Associates • EXPOCOMM Trade Show

 

Powerful logo branding strategy produced for premier group of international technology-oriented trade shows. Targeted to attendees and exhibitors in the telecommunications, networking, internet, and wireless technologies industries. Branding carried through to all advertising, exhibit hall signage, marketing brochures, and sponsorship materials.

 

[Top]

Crump Insurance Group • Corporate Branding

 

Bold logo and tagline branding developed for a wholesale insurance company seeking to improve market share through corporate restructuring and a new, easily recognizable visual identity. Brand applied to stationery, print advertising, folders, and program brochures.

 

[Top]

Mortgage Bankers Association of America • Association Logo

 

Highly-versatile logo and basis of comprehensive identity system for The Mortgage Bankers Association of America (MBA). Association required strong, refined symbol of mortgage industry, including both commercial and residential properties. Logo used on all informational and promotional publications, collateral materials, advertising, stationery, and web site pages.

 

[Top]

Century Technologies, Inc. • Corporate Logo

 

Dynamic logo created for Century Technologies, Inc., a prominent information technology services provider. High-tech corporate identity carried through to all marketing and informational materials, building signage, exhibit hall booths, stationery, and Website pages.

 

[Top]

Jack Kent Cooke Foundation

 

Distinguished logotype designed for prestigious scholarship foundation. Incorporates icon symbolic of both a graduation cap and the “pathway to success” that results from access to higher education. Logo applied to all foundation identity, promotional, and informational materials.

 

[Top]

Association for Research in Vision and Ophthalmology (ARVO) • 2007 Annual Meeting Logo

 

Colorful, iconic annual meeting logo for ARVO, a prestigious association dedicated to research in vision and ophthalmology with a large international membership. Logo imagery reinforces meeting theme, “The Aging Eye,” by referencing the four major disease categories and framing the eye with a symbol of the double helix—a secondary theme concerning advances in treatment through gene therapy. Logo to be used on all print and Web promotional materials.

 

[Top]

Mortgage Bankers Association of America • 92nd Annual Convention

 

Conceptually-designed annual convention logo developed for the Mortgage Bankers Association of America. Imagery centers on residential housing as a primary emphasis and abstractly portrays the refocusing of strength needed for changing markets. Logo theme applied to all convention promotions and on-site materials.

 

[Top]

American Association of Child and Adolescent Psychiatry •
2005 Annual Meeting Logo

 

Destination-focused annual meeting logo features Toronto's famous CN Tower, the tallest building in the world, set off by a background image of a Canadian maple leaf. Strong, bright colors reinforce inviting typography and graphics. Logo used on all convention promotions and on-site materials.

 

[Top]

Mortgage Bankers Association of America • 84th Annual Convention

 

Easily-recognized logo created for an annual convention of the Mortgage Bankers Association of America. Imagery incorporating the torch from New York's world-famous Statue of Liberty helps to reinforce both the convention's location and the convention theme of "leading the way." Logo adapted for use on all marketing brochures, print advertising, specialty promotions, and convention hall signage.

 

[Top]

Mortgage Bankers Association of America • 88th Annual Convention Seal

 

Elegant annual convention seal designed to coordinate with “passport-themed” promotional mailings. Leaf image portrays convention’s Canadian location. Toronto’s well-known CN tower is combined with rectangular graphic imagery, intended to suggest the expo’s exhibit hall.

 

[Top]

American Association of Child and Adolescent Psychiatry • 2001 Annual Meeting Logo

 

Lively and inviting annual meeting logo for the American Association of Child and Adolescent psychiatry. High attendance encouraged through site emphasis. Usage includes advertising, posters, marketing brochures, specialty promotions, and site signage.

 

[Top]

American Association of Child and Adolescent Psychiatry • 2002 Annual Meeting Logo

 

Fun, graphic annual meeting logo designed for the American Association of Child and Adolescent Psychiatry’s San Francisco’s 2002 Annual Meeting. Location strongly emphasized in an effort to encourage high attendance response. Usage includes advertising, posters, marketing brochures, specialty promotions, and site signage.

 

[Top]

Mortgage Bankers Association of America • 81st Annual Convention

 

Distinctive annual convention logo developed for the Mortgage Bankers Association of America. Well-known Boston Commons swan design emphasizes city's attractions and helps to recruit attendees. Logo adapted for use on all marketing brochures, print advertising, specialty promotions, and convention signage.

 

[Top]

Mortgage Bankers Association of America • 88th Annual Convention Logo

 

Contemporary looking annual convention logo designed for the Mortgage Bankers Association of America. Modern-day imagery includes a barcode inspired border element and a hologram-like photo. Logo adapted for use on all marketing brochures, print advertising, specialty promotions, and convention signage.

 

[Top]

© 2011 Groff Creative. All brand and product names are the trademarks or registered trademarks of their respective holder. All rights reserved.